We specialize in brokering premium domain names featuring keywords relevant to electrical apparatus, training, engineering, testing, commissioning, safety, consulting, maintenance, test equipment, measurement, and more!

3 Reasons to Invest in a Domain

Your internet domain is more than just an address; it’s your digital identity. It serves as a powerful branding tool, providing a gateway for customers and visitors to access your products and services anytime, anywhere.

Securing the right domain name for your business is akin to acquiring prime real estate. A strong domain attracts potential customers to your website organically, thereby reducing advertising costs.

Here are the top three reasons why investing in a premium domain is essential for your company:

1. Better Advertising and Branding

Brandable domains are distinctive and more captivating than conventional ones. Due to their generic nature, potential customers are more inclined to explore sites like TanDeltaTesting.com rather than ABCTestCompany.com.

Owning a domain name related to the products and services you offer provides a strong and consistent message to your customers. You can significantly improve your visibility on the internet by using a premium domain name that contains generic keywords or phrases descriptive of your products and/or services.

Using an alternative extension adds a unique flair to your domain and helps you stand out in an otherwise crowded online landscape. Refer to the TLD list for more details.

2. Shortcut Your Content

Owning a new domain doesn't mean changing your existing website name; you just create shortcuts to your website. By bypassing search results, you make it easier for people to find your content by forwarding premium domains to your most important web pages.

Setting up domain aliasing and domain forwarding is straightforward. Once the domain is transferred to your account, you can configure the necessary records in under 20 minutes.

3. Strengthen Your Presence

Owning several domain names prevents lost traffic and allows you to cut short the reach of your competition. By diversifying your domain portfolio, you're essentially securing valuable digital assets that contribute to your brand's overall strength.

Any increase in value not only safeguards your investment but also opens up opportunities for potential future monetization. As your domain names gain traction and visibility, they become sought-after digital real estate, positioning your brand as a formidable player in your industry.

How Much Is a Domain Really Worth?

To gauge the potential value a domain name brings to your business, begin by estimating the worth of acquiring one new customer, factoring in its lifetime residual value and the referrals it might generate.

Multiply this figure by the potential number of new customers your new premium domain name could attract, including those from keyword search engine traffic.

Domain Extensions Have Meaning

The meaning behind domain extensions have changed over the years, and top-level domains are now being used in a variety of different ways. Choosing the right top-level domain (TLD) can make all the difference in reinforcing your brand identity, establishing authority, and driving business growth.